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Data Days: Using data to solve the SQA exam results challenge
Data Days: a monthly article exploring day to day data science and its impact on society and how it can be used. Here we explore the use of data science in the summer exam results process.
Web Analytics, Make Way for Data Science
Is your organisation still only relying on traditional web analytics to generate insight? We explore how data science is creating a new layer of advanced web analytics, capable of giving organisations richer insight than ever before.
Overcoming Covid-19 Challenges in Agriculture with Digital and Data
We were delighted to be asked to deliver a session last week in Agri-EPI's webinar on solutions to overcoming barriers to innovation during Covid-19. Read our summary of our "Digital Resilience" presentation here.
A Covid-19 Update
The Wyoming team want to reassure all clients and partners that, despite remote working, we continue to provide uninterrupted business as usual during this unprecented time.
Ecommerce in Healthcare 2: Top Considerations for Successful Website Operations
In the second of our Ecommerce series, Wyoming takes a look at 7 key areas of website operations essential to drive ecommerce success.
Ecommerce in Healthcare 1: The Role of User Experience
The first of our 3 part series discussing challenges and opportunities of Ecommerce in Healthcare & Life Sciences. First up - the role of user experience.
Data Days: How Predictive Maintenance benefits Pharmaceutical Manufacturing
Data Days: a monthly article exploring day to day data science and its impact on society and how it can be used. Here we explore the tremendous benefits of predictive maintenance in pharmaceutical manufacturing.
The Sobering Reality of Omni-Channel Attribution Tools
Our Client Services Director, Scott, shares his thoughts on marketing attribution tools after a recent seminar he attended. The answer to a marketers problems? Or a world of hidden complexity?
Industry 4.0 Digitalisation
How are digital technologies powering Industry 4.0? How can organisations realise the benefits of new technologies and new sources of data? Rob discusses in our latest article.
Digital Skills Partnering with Wyoming
Engage Wyoming for UX Design, Front End Development, Data Management, Ecommerce Development or Demand Generation. We provide additional bandwidth to existing teams, or bring new skills and services.
Digitally Enabled Agribusiness
Advances in farm technology are introducing new data sources, new data formats, and new digital tools. Overcome challenges and gain an integrated view of farm business data.
A Considered Digital Future for Car Rental
Vehicle rental is an industry perched between traditional transport offerings and the new world of mobility solutions. What advantage have Rent a Car companies inherited to stay on the right side of digital transformation in the sector?
Data Collection Challenges in Healthcare
With legacy operational systems, the explosion in “big data” and the burden of data collection falling on already busy teams, healthcare providers often struggle to gain an integrated view of their data.
Digital Disruption in the Automotive Industry
Wyoming explore the need for adaptation in automotive companies facing digital innovation and disruption in their industry. Take a look at some of the disruptors and our experience with a giant of the car booking world.
So, Which CMS Do You Want?
Choosing a CMS is one of the most important marketing decisions any modern organization can make. Before you start vendor evaluation, the downloads available in this article will help you avoid mistakes and help you find your next CMS.
The Importance of Good UX Design in Finance
Is the hierarchy of your organization's website based on its physical hierarchical structure? Read our article to find out why this could be losing you valuable customers, and revenue.
Life Science Marketers: Mind Your Language
Life science marketers, when was the last time you reviewed your internal product or service descriptors? Wyoming discuss the importance of avoiding internal jargon in marketing efforts if you want to improve digital performance.
Managing Inbound Marketing with Eloqua
Eloqua is a complex and powerful tool and with that great power comes great responsibility. If you're about to embark with onboarding Eloqua, here are some things to bear in mind.
The Ailing UX of Healthcare Applications
Poor UX is prevalent in healthcare settings. Getting it right is tricky, what with a vast range of personal use cases and security challenges. Take a look at the guidelines we keep top of mind when planning UX projects.
Keywords: Position for Vanity, Return for Sanity
In this article we discuss how agencies are often instructed to focus effort on or bid for vanity keywords, and why it’s a poor strategy if you want to guarantee commercial sanity.
Wyoming Gets a Makeover
Wyoming's headquarters have been undergoing a bit of a makeover with engaging wall art vinyls, designed by our very own Olivia. Read on to find out more about her inspiration behind the art work.
The Value of Clean Customer Data
We all know the value of high quality customer data, yet it's often left to atrophy. Why is this and what can you do?
Content Value: The Key to GDPR Explicit Consent
With the GDPR deadline looming on 25th May, we're seeing a flurry of emails looking for us to "opt-in". We discuss the impact that quality, personalised content can have in encouraging explicit consent.
Taming Clinical Trial Data With Technology
Managing huge volumes of clinical trial data brings several challenges: multiple sources, inconsistent formats, complex structures and endless reports. Discover how to turn these challenges to your advantage with smart technology.
Global Clinical Trials Connect, April 2018
If you're working with disparate and mis-matched data sources, struggling with patient recruitment, or dealing with time-consuming manual work-arounds, Wyoming can help! Let us know you're attending GCTC 18, we'd love to see you there.
U to the X to the WHY?
Good UX is like riding a bike, right? Wyoming's Senior Digital Designer Stu discusses the importance of good UX and shares some of his favourite tools and resources for making informed decisions in the design process.
On-Site Search - What's The Perfect Design?
The humble site search box. With its multiple features and treatments, how do you know which one is best for you? Read our blog to find out.
Event Activation: A Lead Generation Game-Changer
Battling for delegates' attention in large event spaces can be a real challenge for exhibitors. Find out how Wyoming helped generate excitement for our animal health clients at the VMX Exhibition in Orlando.
Is Unsubscribe Going Native A Threat?
Google recently made it significantly easier to unsubscribe from unwanted email lists before users even open an email. Another example of Google's user-centric focus, but what does this mean for us email marketers?
Better Decisions in Clinical Trials Come from Better Data
Wyoming published a whitepaper to explore how to source, manage, visualize and act on data to improve performance in clinical trials.