At the start of any digital product or service design project it’s crucial to understand the real needs of the users you are trying to support. One of the most common mistakes in product delivery is designing for assumed needs, so our design process focusses on in-depth discovery work to find the real pain points of your target users. We ensure that your product or service will provide useful solutions to their actual needs, in the most intuitive and accessible way.
We have supported many product teams, providing specialist skills, additional bandwidth and an independent perspective. We have collaborated to deliver digital products with impactful outcomes and commercial success.
To deliver a high-quality product or service you first need to understand the perspective of the customer. To do this we conduct deep research into customer journey and pain points.
This helps to understand how people feel about your product to offer them a solution that meets their requirements.
A persona is a fictional representation of a typical user of your products or services. We apply this to understand who we are designing for and what particular challenges they have.
This is a chance to think about what your customers look like, how they behave in different situations, and identify ways in which we can tailor your product or service to offer more value.
Working with agile teams allows design and build to operate cohesively, with design sprints generating assets, components, design system edits, etc. in forms that are easy for build teams to absorb and incorporate into their workflow. We make product builds easy and effective.
An intuitive user interface is the bare minimum product teams should aim for as it enables simpler user onboarding, smoother workflows and journeys, and greatly reduces support efforts.
We ensure user interfaces will reduce the barriers to digital adoption and make it easier for customers and other stakeholders to engage with your product or service.
Valuable research insights, clearly expressed to guide digital activities.
Positive digital experiences tailored to real user needs.
Accessible and effective digital application, responsive to user needs.
Build smarter, reduce uncertainty, reduce waste, go home on time.
We understand the product / service development process and we can help from initial research through design and build and onward to review, assessment and onward roadmap planning. Specifically, we’ll support you with customer research, gaining voice of customer data to inform design, we’ll then create exemplar profiles of the audiences, identify the key user groups you’re looking to connect with and then develop design components to begin building out the new product or service.
We can then work with your developer team to help manage the build or we can take on elements of the build ourselves including sprint management, UAT and launch excellence.
We make complex technology easy to use.