Customer Experience (CX) is now a top business priority for many companies, resulting in higher budgets to improve the overall customer experience & retention, and, ultimately, generate more sales. Organisations are now trying to figure out how to maximise the value from customer research and how to turn the insight into tangible solutions for customers. […]
We all have heard the term ‘design-thinking’ but we often misunderstand what’s behind it and, most important, how can we apply design-thinking to be more efficient in data and digital projects.
Stepping into her newly promoted role as Digital Product Delivery Manager with Twogether, Chloe Carson reflected on both a whirlwind three and a half years with the technology marketing agency
Last week, we had the opportunity to attend The Scotsman Life Science Conference 2021, where industry leaders called out the huge potential for Scottish organisations to drive growth through digital technologies and smart use of data.
Is your organisation still only relying on traditional web analytics to generate insight? We explore how data science is creating a new layer of advanced web analytics, capable of giving organisations richer insight than ever before.
Few projects are completed by one team. Commonly it’s the collaborative efforts of the many.
we discuss life sciences jargon in action; how failing to align internal terminology with how users are actually searching can have a profound negative impact on digital performance.