The sobering reality of omni-channel attribution tools
I recently attended a seminar hosted by one of Gartner’s Magic Quadrant marketing attribution platforms.
Managing Inbound Marketing with Eloqua
Eloqua is one of the world’s leading Marketing Automation (MA) platforms, with over 1,400 clients and more than 100,000 users worldwide.
Keywords: position for vanity, return for sanity
There’s an old story told by most ad agencies. It’s the parable of the chairman’s wife.
Content Value: The Key to GDPR Explicit Consent
With the GDPR deadline looming on 25th May, we’re seeing a flurry of emails looking for us to “opt-in”. We discuss the impact that quality, personalised content can have in encouraging explicit consent.
Is Unsubscribe Going Native A Threat?
Google recently made it significantly easier to unsubscribe from unwanted email lists before users even open an email. Another example of Google’s user-centric focus, but what does this mean for us email marketers?