The sobering reality of omni-channel attribution tools
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I recently attended a seminar hosted by one of Gartner’s Magic Quadrant marketing attribution platforms.
Managing Inbound Marketing with Eloqua
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Eloqua is one of the world’s leading Marketing Automation (MA) platforms, with over 1,400 clients and more than 100,000 users worldwide.
Keywords: position for vanity, return for sanity
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There’s an old story told by most ad agencies. It’s the parable of the chairman’s wife.
Content Value: The Key to GDPR Explicit Consent
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With the GDPR deadline looming on 25th May, we’re seeing a flurry of emails looking for us to “opt-in”. We discuss the impact that quality, personalised content can have in encouraging explicit consent.
Is Unsubscribe Going Native A Threat?
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Google recently made it significantly easier to unsubscribe from unwanted email lists before users even open an email. Another example of Google’s user-centric focus, but what does this mean for us email marketers?