Life Science Marketers: Mind Your Language
![](https://wyoming-interactive.com/wp-content/uploads/2022/05/Life-Science-Marketing-Thumbnail-V4.jpeg.webp)
we discuss life sciences jargon in action; how failing to align internal terminology with how users are actually searching can have a profound negative impact on digital performance.
Keywords: position for vanity, return for sanity
![](https://wyoming-interactive.com/wp-content/uploads/2018/06/keywords-position-for-vanity-return-for-sanity-1024x686.jpg.webp)
There’s an old story told by most ad agencies. It’s the parable of the chairman’s wife.