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digital marketing

Data and Analytics

We help organisations turn complex data into clear, actionable insight.

Our work spans financial services, life sciences, and enterprise technology, where leadership teams need more than dashboards - they need evidence for decisions that affect multi-million-dollar budgets and prioritisation of optimisation efforts. Wyoming’s audit-led approach consolidates siloed data, uncovers hidden behaviours, and delivers measurable improvements across marketing, customer experience, and operations.

Our proven delivery approach

We combine structured discovery with continuous optimisation to create an analytics practice that delivers lasting business value

Discovery

Define objectives, KPIs, and scope through in-depth consultation.

Data Audit

Assess existing sources, expose gaps, and unify data sets.

Analysis & Insights

Identify patterns in user behaviour and opportunities for performance uplift.

Dashboards & Reporting

Deliver accessible, customised dashboards for ongoing decision support.

Optimisation & Testing

Validate improvements via A/B and multivariate testing, iterating for measurable gain.

Contact us to learn more about improving digital performance across your platforms, content, and teams.

Frequent challenges we overcome

Disconnected, siloed data that obscures the full customer journey.

Inability to quantify campaign ROI and justify budget allocation

User journeys plagued by drop-offs and low conversion.

Leadership flying blind - decisions based on instinct rather than evidence.

Teams drowning in data volume but starved of actionable insight.

Key outcomes we achieve for clients

Our clients see tangible improvements in marketing efficiency, user experience, and commercial impact.

External evidence reinforces this: data-driven organisations are 23× more likely to acquire customers and 19× more likely to be profitable than peers.

Conversion Rates

Reduced form (or cart) abandonment by optimising page design and simplifying user journeys.

Reduced Wasted Spend

Reallocation away from underperforming channels.

User Engagement

Cleaner navigation, clearer journeys, higher retention.

New Market Opportunities

Identifying untapped customer segments and emerging trends.

Every business is different. The journey to the right banking solution should be too.

Through smart SEO, we helped Banc of California create a smarter entry point for small business owners exploring banking options that saw a 37% increase in Business Account Openings

Technologies we work with

What sets us apart

Oue approach is centered on continuous improvement and partnership. We go beyond simply presenting data; we help you understand the "why" behind the numbers.

Our commitment to constant testing and optimisation ensures that the insights we provide are not one-off recommendations but part of an ongoing process of improvement.

Our perspective

Many companies treat analytics as a static report. We treat it as an ongoing process of discovery, testing, and refinement. If you remember one thing: more data is not better data - insight only matters if it drives change. Wyoming makes sure it does.

Frequently asked questions

By showing which campaigns, channels, and journeys deliver real value, analytics allows you to cut waste and double down on what works — improving both efficiency and growth.

Yes. For B2B, we track long, multi-touch journeys to improve lead quality and attribution. For B2C, we focus on high-volume funnels, optimising for metrics like conversion rate, AOV, and CLV.

Dashboards are only as valuable as the insights they generate. We specialise in turning raw reporting into business recommendations and validating improvements through testing.
testimonial

Extremely creative, timeline driven, and willing to think outside of the box... I couldn’t speak more highly this collaboration and would recommend it to anyone looking to develop a digital tool or asset.

Steve Titus
Senior Product Manager, ThermoFisher Scientific