37% increase in account openings by junking the financial jargon

With untapped potential hidden behind complex terminology and a fragmented site structure, Banc of California seized the opportunity to revitalize their digital presence.

A small business owner taking a card payment in her flower shop

the opportunity

Leveraging advanced SEO for competitive advantage

Banc of California’s digital presence wasn’t delivering the visibility or user engagement they needed for growth. Internal jargon and a siloed content structure limited their search visibility and customer reach. They needed an integrated SEO strategy to enhance the user experience.

the solution

Cutting-edge SEO and semantic optimization

We deployed both technical SEO and content optimization to align with Google’s latest algorithms

Technical SEO Audit and Fixes

We conducted an in-depth technical audit, identifying issues such as crawl errors, duplicate content, and poor schema implementation. We fixed canonical tags, optimized the sitemap, and improved JavaScript rendering, ensuring the site was fully crawlable by search engines.

Semantic SEO and NLP

We restructured content around intent-based queries rather than simple keywords. Analysis helped us target valuable, underutilized keywords. By optimizing for long-tail, question-based queries and topic clusters, we significantly boosted relevancy and search rankings.

Information Architecture and Internal Linking

We streamlined the site’s fragmented content by employing topic clusters and pillar content models. This improved internal linking, helping search engines understand content priority and improving user navigation.

UX and Conversion Rate Optimization

Heatmaps and Google Analytics data guided UX improvements, optimizing page speed, call-to-action placements, and mobile responsiveness to increase user engagement.

A person using a laptop to view the Banc of California business account website

the results

Significant growth in visibility and conversions

37% Increase in Business Account Openings: Enhanced search visibility and improved UX led to a 37% rise in account openings.

SERP Visibility: The site appeared in 6 out of 10 competitive business banking searches in Southern California.

Technical SEO Gains: Over 50 underperforming pages were indexed and ranked faster due to technical improvements.

By applying advanced SEO and cutting-edge techniques, we delivered transformative results, driving growth and cementing the client’s leading position within the market. This process also inured Banc of California against major changes in the search ecosystem for the foreseeable future.