A small business owner taking a card payment in her flower shop

37% increase in account openings by junking the financial jargon

With untapped potential hidden behind complex terminology and a fragmented site structure, Banc of California seized the opportunity to revitalize their digital presence.

The Opportunity

Leveraging advanced SEO for competitive advantage

Banc of California’s digital presence wasn’t delivering the visibility or user engagement needed for growth. Internal jargon and a siloed content structure limited their search visibility and customer reach. They needed an integrated SEO strategy to enhance the user experience.

The Solution

Cutting-edge SEO and semantic optimization

We deployed both technical SEO and content optimization to align with Google’s latest algorithms:

Technical SEO Audit and Fixes: We conducted an in-depth technical audit, identifying issues such as crawl errors, duplicate content, and poor schema implementation. We fixed canonical tags, optimized the XML sitemap, and improved JavaScript rendering, ensuring the site was fully crawlable by search engines.
Semantic SEO and NLP: We restructured content around intent-based queries rather than simple keywords. Analysis helped us target valuable, underutilized keywords. By optimizing for long-tail, question-based queries and topic clusters, we significantly boosted relevancy and search rankings.
Information Architecture and Internal Linking: We streamlined the site’s fragmented content by employing topic clusters and pillar content models. This improved internal linking, helping search engines understand content priority and improving user navigation.
UX and Conversion Rate Optimization: Heatmaps and Google Analytics data guided UX improvements, optimizing page speed, call-to-action placements, and mobile responsiveness to increase user engagement.

The Results

Significant growth in visibility and conversions

SERP Visibility: The site appeared in 6 out of 10 competitive business banking searches in Southern California.

37% Increase in Business Account Openings: Enhanced search visibility and improved UX led to a 37% rise in account openings.

Technical SEO Gains: Over 50 underperforming pages were indexed and ranked faster due to technical improvements.

By applying advanced SEO and cutting-edge techniques, we delivered transformative results, driving growth and cementing the Banc of California’s market leadership