Our Discovery framework combines customer research, stakeholder interviews, competitive benchmarking, and current-state user-journey audits. Findings are systematically recorded, documented, synthesized, and validated, creating a clear direction for development.
Stakeholder requirement gathering
Semi-structured workshops with core business stakeholders scoped to capture opinions and experience from an internal perspective, understand the project requirements and clarify company objectives
Voice of customer research
Moderated and unmoderated inight gathering to reveal the needs, motivations and pain points from the perspective that matter most – the end-customers. We use this data to build personas, map user journeys, and validate design decisions
Competitor analysis
Tailored benchmarking, scaled to client objectives, scope, and available budget.
Charter-led documentation
Requirements aligned with KPIs, success metrics, and feasibility, creating a single source of truth for prioritisation.
Contact us to learn more about improving user experience across your platforms, content, and teams.
Unclear or misjudged customer pain points
That make it difficult to see where users struggle.
Competing priorities across stakeholder groups
That slow decisions and dilute outcomes.
Limited competitive intelligence
Leaving gaps in positioning and missed opportunities.
Symptom-focused fixes
That address surface problems but don’t resolve underlying causes.
Teams stretched too thin to step back and diagnose
With valuable expertise tied up in delivery rather than discovery.
The outcome of the Discovery is clarity - a shared, evidence-based view that directs effort to what matters most.
Shared understanding
Reducing conflict and speeding up decisions.
Root cause diagnosis
Of why problems occur, not just where they show up.
Prioritized action plan
That channels resources to the highest-impact improvements.
Process insight
To address structural issues holding back adoption or satisfaction.
Competitive intelligence
To shape product and experience strategy
Stakeholder buy-in
Through objective, validated findings that build confidence.
An award-winning app that transformed customer engagement
Driven by a commitment to innovation, ThermoFisher partnered with Wyoming Interactive to redefine product engagement in the life sciences industry.
Because unclear scope is one of the biggest causes of wasted budget and rework. Discovery ensures you’re solving the right problems and prioritising the improvements with the highest business impact.