We began hosting these sessions in response to the moment our industry finds itself in. AI is influencing how ideas begin, how strategy is shaped, how teams collaborate, and how decisions are evaluated. For many of us, that shift is unfolding while we are still expected to deliver, lead, and make confident choices.
As a consultancy working closely with organisations navigating AI-enabled marketing environments, we see these changes play out daily. These conversations sit alongside that work. We felt it was important to create space to reflect on how this transformation is shaping the craft, the culture, and the leadership of marketing in real time.