Consolidating websites is one of the most challenging digital projects you’ll ever undertake.

Get consolidation right, and you’ll end up with a single, stronger site that unifies your brand and cuts costs. Get it wrong, and you risk losing search visibility, wasting budgets, and damaging your professional reputation.

Too often, project teams start the work with an incomplete picture.

Hidden risks emerge after development is underway, causing costly delays and eroding confidence. And when you’re dealing with multiple sites, each with their own potential pitfalls, the risk is multiplied.

Successful consolidation, then, is not a matter of luck. It comes from having a comprehensive consolidation workflow, a logical sequence of activities that ensures you identify and mitigate risks before they can cause disruption.

Our Website Consolidation Workflow provides that exact framework, enabling your team to confidently deliver a best-in-class website consolidation project. Here’s how; or if you’d like a more personal connection, get in touch.

A successful website migration isn't a single event; it's a process.  

 Our workflow breaks this journey into three critical, interconnected phases. 

This phase is about turning assumptions into evidence. Before any development starts, our workflow guides your team to:

• Conduct a full technical audit to inventory every single asset and integration.
• Establish a canonical data model, creating a single source for all content and product information across your sites.
• Map every single URL to its new destination in a comprehensive redirect matrix. This crucial step is the foundation for preserving your valuable SEO authority.

This is where plans are tested. Speed is secondary to accuracy. Our workflow provides the discipline needed to build with precision and reduce risk. It empowers your team to:

• Build and test the site in a safe staging environment, allowing you to validate everything from functionality to performance before it all goes live.
• Audit and implement structured data to optimize for today's AI-driven search engines.
• Validate all integrations with test plans to prevent failures in lead capture and analytics.

The project isn't over just because you flip the On switch.

This final phase is about proving the project's success and securing its gains. Our workflow provides a clear path to stabilization, including:

• A launch checklist that ensures a smooth go-live.
• Constant monitoring of traffic in the critical days and weeks after launch.
• Confirmation that all redirects are permanent, protecting your SEO value for the long term.

Most guides on website migration describe the same tasks, but few provide the logical sequence and confidence-building framework required for a best-in-class project. Our Website Consolidation Planning Workflow does exactly that.

It is a comprehensive, customizable workflow that transforms a high-risk project into a series of manageable, ordered activities. Providing your team with the right plan gives them the confidence to deliver on their promises.

Combine our Website Consolidation Planning Workflow
with our Website Consolidation Checklist
for added confidence with your deliverables.

Download Your Free Website Consolidation Planning Workflow. 

Keep progress in check with our Website Consolidation Checklist.