digital marketing

CRM and Email Marketing

Customer Relationship Management (CRM) is more than technology - it’s the discipline of building trusted, data-driven relationships.

At Wyoming, we help financial services, life sciences and B2B technology organisations design strategies, implement platforms, and deliver campaigns that nurture trust, increase engagement, and prove ROI.

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Our proven delivery approach

We combine consultancy and execution to deliver CRM programs that reduce downtime and accelerate results.

Audit & Discovery

Assess platforms, data quality, and current lifecycle journeys

Strategy Design

Segmentation, messaging, KPIs, and templates aligned to business goals

Platform Implementation & Migration

HubSpot, Braze, Marketo, Pardot/Engage; integration with wider martech stacks

Multichannel Campaign Delivery

Email, SMS, push, and in-app

Optimization & Reporting

Continuous testing, reporting, and refinement to improve ROI

Frequent challenges we overcome

Siloed data
Limiting personalization and lifecycle automation

Low engagement
From generic, “batch-and-blast” email campaigns

Complex compliance requirements
In regulated sectors

Difficulty proving ROI
From CRM investments

Costly, disruptive platform migrations

Key outcomes we achieve for clients

Our work delivers measurable operational and commercial outcomes. Companies using CRM are 86% more likely to exceed sales targets, and email delivers a 36:1 ROI - evidence that effective CRM is both efficient and profitable.

Reduced campaign turnaround times and operational inefficiency

Smoother, lower-risk platform migrations

Improved B2B lead conversion rates

Higher engagement and reduced unsubscribe/spam rates

B2B enquiries up 120% through hyper segmentation and micro-targeted content

Launching an ambitious effort to revitalize their online strategy, Terravet Real Estate Solutions partnered with Wyoming Interactive to transform their online presence into a powerful engine for attracting high-quality leads and driving incredible business growth.

Read the case study

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Technologies we work with

Frequently asked questions

On average, every dollar spent on CRM software returns $8.71 in value. This ROI is driven by productivity gains (automating admin, centralising customer data), improved visibility of the sales pipeline, and more effective targeting for upsell and retention campaigns.

We support Braze, HubSpot, Adobe Marketo, and Salesforce Pardot/Engage, with full integration into broader martech stacks.

Through rigorous KPI definition, campaign reporting, and optimisation, aligning engagement metrics directly to business goals like conversion, retention, and revenue.

testimonial

Extremely creative, timeline driven, and willing to think outside of the box... I couldn’t speak more highly of this collaboration and would recommend it to anyone looking to develop a digital tool or asset.

Steve Titus
Senior Product Manager, ThermoFisher Scientific