Privacy Policy

Wyoming Interactive Limited Registered address:

Bonnington Bond, 2 Anderson Place, Edinburgh, EH6 5NP

Privacy contact: info@wyoming-interactive.com

Last Updated On 01-Feb-2026
Effective Date 01-Feb-2026

1. Scope and Approach
This Privacy Policy explains how we collect, use, disclose, and safeguard personal data when you interact with our website and related digital properties.

We operate globally. We apply jurisdiction-specific rules based on your location. In particular: (i) UK/EU users are subject to consent-based regimes for non-essential tracking; (ii) US users are subject to disclosure- and opt-out-based regimes, with enhanced rights in certain states (including California).

We use Geo-IP detection to determine the applicable regime. Where location cannot be reliably determined, we apply the strictest regime (UK/EU).

2. Definitions (Summary)

“Personal data” includes information that identifies or can reasonably be linked to an individual or device (including online identifiers). “Profiling” means automated processing to evaluate or predict aspects of an individual’s interests or behaviour. “Targeted advertising” generally means displaying advertising selected based on personal data obtained from your activities over time and across nonaffiliated websites or online applications.

3. Categories of Personal Data We Process

We may process the following categories (depending on how you interact with us):

Identifiers and contact information (e.g., name, email address, company, job title)
Online identifiers and device data (e.g., cookie identifiers, advertising identifiers, IP address, browser/device characteristics)
Usage and interaction data (e.g., pages viewed, clicks, session duration, referral source, conversions, engagement events) • Marketing and audience data (e.g., campaign parameters, attribution signals, audience segment membership)
Inferences (e.g., inferred interests or engagement propensity derived from usage patterns)
CRM and enrichment data (e.g., business contact and firmographic information appended to improve data quality)

4. Sources of Personal Data

Directly from you (e.g., when you submit a form, request information, or contact us)
Automatically from your device and browser (e.g., through cookies, pixels, SDKs, server-side events)
From service providers and partners (e.g., analytics, advertising platforms, fraud prevention, enrichment providers)

5. How We Use Personal Data (Purposes)

We use personal data for the following purposes:

Provide and operate the website and related services
Security, fraud prevention, abuse detection, and system integrity
Analytics and measurement (including funnel analysis, engagement analysis, and performance monitoring)
Attribution and optimisation (including conversion measurement, campaign effectiveness, and content optimisation)
Marketing, audience building, and targeted advertising (including retargeting, frequency capping, and lookalike modelling where lawful)
Business operations, record-keeping, and compliance with legal obligations

6. Tracking, Profiling, and Advertising Practices

We use cookies and similar technologies (including pixels, tags, SDKs, and server side event forwarding) to measure engagement, attribute conversions, understand marketing performance, and improve the website.

Profiling and inference: We engage in profiling and inference generation to segment audiences, predict likely interests, and optimise marketing and content delivery. Inferences may be derived from interaction signals and device characteristics.

Cross-device and cross-context correlation: Where legally permitted, we may associate interactions across devices, browsers, and sessions using probabilistic and/or deterministic techniques to measure user journeys and improve attribution accuracy.

Server-side processing: We may collect and process certain events server-side to filter, transform, deduplicate, enrich, and forward data. Server-side processing is subject to the same consent and opt-out constraints as client-side tracking.

7. Legal Bases (UK/EU Users)

For UK/EU users, we rely on the following legal bases, depending on the context:

Consent (for non-essential cookies and similar tracking technologies; and where otherwise required)
Contractual necessity (to provide requested services)
Legal obligation (to comply with applicable laws)
Legitimate interests (e.g., security, fraud prevention, and business operations), subject to appropriate safeguards and your rights

8. US Framework and Opt-Out Rights

For US users, our processing is primarily disclosure-based, with opt-out rights for targeted advertising and certain data sharing where required by state law.

California: You may have the right to opt out of “sharing” for cross-context behavioural advertising. Where applicable, we provide a “Do Not Sell or Share My Personal Information” mechanism.
Global Privacy Control (GPC): We recognise and honour GPC signals where legally required as an opt-out of targeted advertising/sharing.

9. Data Disclosures

We may disclose personal data to:

Service providers who process data on our behalf (e.g., hosting, analytics, security, customer relationship management)
Advertising and measurement partners where you have not opted out and where lawful
Professional advisers (e.g., legal, audit) and authorities where required by law We do not knowingly sell personal data for monetary consideration. Certain disclosures for targeted advertising may be considered “sharing” under some US laws.

10. International

Transfers We are based in the UK and may transfer personal data to countries outside the UK/EU, including the United States.

Where required, we implement appropriate safeguards such as Standard Contractual Clauses and supplementary measures where appropriate.

11. Retention

We retain personal data only as long as necessary for the purposes described in this policy, including to comply with legal, accounting, or reporting requirements.

Retention periods vary by data type and purpose. We apply deletion and suppression controls when data is no longer required or when you exercise applicable rights.

12. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, and destruction.

No method of transmission or storage is fully secure; however, we maintain safeguards appropriate to the nature of the data and associated risks.

13. Your Rights (UK/EU)

Depending on your location, you may have rights to access, correct, delete, restrict processing, object to processing, and data portability.

You may withdraw consent at any time where processing is based on consent.

14. Your Rights (US State Privacy Laws)

Depending on your state of residence, you may have rights to:

Access/confirm processing and obtain a copy of personal data
Delete personal data (subject to exceptions)
Correct inaccurate personal data (in certain states)
Opt out of targeted advertising and certain data sharing
Appeal a decision regarding your request (in certain states) We will not discriminate against you for exercising your rights.

15. Requests, Verification, and Appeals (US)

To submit a privacy request, contact us at info@wyoming-interactive.com.

We may take reasonable steps to verify your identity before responding. Verification may require confirming information associated with your interactions with us.

Where required, if we deny your request, you may appeal by replying to our response or contacting us at the address above.

We will respond to appeals within the timeframe required by applicable law.

16. Children Our website is not directed to children.

We do not knowingly collect personal data from children under 13 (or under 16 where applicable).

17. Changes to This Policy

We may update this Privacy Policy from time to time.

We will update the “Last Updated” date and, where required, provide additional notice.

Annex A – Rights Overview (High-Level)

This table is a high-level summary; your specific rights depend on your jurisdiction and applicable exceptions.

Topics	UK/EU	United States (varies by state)
Non-essential tracking	Opt-in consent required	Disclosure + opt-out in many states; enhanced rights in CA/CO/A/CT/UT
Targeted advertising	Consent required (where applicable)	Opt-out right in many states; "sharing" opt-out in CA
Access / copy	Yes	Yes (in many states)
Deletion	Yes (subject to exceptions)	Yes (subject to exceptions)
Correction	Yes	Yes (in certain states)
Portability	Yes	Yes (in certain states)
Appeals	Not generally required	Required in certain states (e.g., COVA/CT)
Non-discrimination	General fairness principles	Expressly required in many US state laws