A precision-led SEO strategy securing 28 number-one US rankings

LSEG’s LSEG's Risk Intelligence division achieved 28 number-one US rankings and a 320% year-on-year increase in organic form completions by realigning its SEO strategy to US search behaviour.

the opportunity

Untangling why US audiences weren’t finding - or converting on - key pages

LSEG’s Risk Intelligence division saw clear potential to extend its strong UK performance into the US market. While the content and keyword rankings were already delivering well at home, visibility in the US was noticeably lower and – crucially – not converting at the same rate.

As the American market represented a critical growth opportunity, LSEG partnered with Wyoming to refine its SEO strategy, ensuring it resonated with US searchers and laid the groundwork for stronger commercial outcomes.

the solution

Rebuilding search architecture for clearer, US-focused value signals

A deep-dive SEO audit revealed both immediate fixes and longer-term opportunities. Technical gaps - from broken links to missing metadata - were holding back site performance, while keyword research highlighted a critical difference in how US audiences search. The analysis confirmed that a new set of high-intent, US-focused terms would be essential to unlock visibility and convert interest into action.

To that end, Wyoming:

Fixed site performance issues, broken links, unclear navigation, and missing metadata.

Optimized department pages around US search terms and search intent.

Co-created a content plan with internal teams focused on US audience needs.

the results

28 #1 rankings and a 320% jump in US conversions

The impact was immediate and measurable, demonstrating the value of targeted optimisation even for a global brand with established digital foundations:

28 position-1 rankings for target keywords in the US
42 top-10 rankings in total (28 at position 1, 14 in positions 2-10)
320% increase in organic form completions year on year (February 2026 vs February 2025)

looking ahead

Sustaining US momentum through ongoing optimisation and refinement

These results mark only the beginning. The strength of the US SEO programme led LSEG to expand Wyoming's remit to cover global SEO and GEO optimisation — ensuring Risk Intelligence solutions remain visible and competitive across all key markets, including in AI-generated search results.