The client had a website that displayed each of the trail’s routes as a landing page. Each page included listings for nearby businesses, such as hotels, retail shops and activities; as well as nearby places of interest and amenities. However, there was no easy way to filter and search for these listings. This pain point was especially true on mobiles, which walkers could use whilst on the route.
There was also an appetite from the client to increase ROI with listings. At that point, all listings were hosted on the route page for free. However, John Muir Way wanted to allow businesses to register for sponsored listings for a fee. Any solution would not only have to separate the sponsored listings from the free listings. It would also have to provide extra value for sponsored listings, so there would be incentives for businesses to sign-up.
Instead of re-engineering the existing Route pages, Wyoming suggested a new page called Planning Your Trip. This would consist of a listing of businesses across the entire route, fully searchable and customisable. So that users can find locations across any part of the chosen route.
We designed and developed a hub-page for this function, using Google Maps API. To maximise the value of sponsored listings, we presented them as fully featured listing panels that listed the available amenities.. Users could then drill down into an individual listing page for more information. This newly designed, striking listing page, along with presenting the sponsored listings before the more minimally presented free listings, offered incentive to businesses to register.
Finally, our solution was carefully designed to be fully responsive on a range of devices, including mobile