Our team planned and executed a Google Search and Display campaign that encouraged users to submit a form sharing their contact details in exchange for our client’s research. Moreover, we expanded our client’s market targeting new audiences within the existing territories, which demanded extensive keyword research both in English and in the local language.
We used this keyword research to build a new ad campaign and continuously tested and monitored throughout its duration, including:
- Bid strategy testing
- Geo-targeting testing, steering towards the best performing territories
- Audience testing, with the creation of custom audience and remarketing tactics
- Search term and placement review and exclusions to improve relevancy
Our combined strategic approach and regular performance review led to an average generation of 12 new leads per day. In the three months the campaign was active, more than one thousand forms were submitted, with a 6% CTR for non-brand terms and a €0.12 average cost per click.
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