Ardbeg is the Ultimate Islay Single Malt Scotch Whisky and brings the best of Islay to whisky events around the world. Fans of Ardbeg openly adore the brand and make their positive feelings well known at whisky events and through social media.
Ardbeg wanted to create excitement around the brand to celebrate work they had done with whisky experiments conducted in Space. By having a unique proposition, of Ardbeg product being examined on the International Space Station, naturally the brand team wanted to bring these experiments to life, back on Earth!