Executive Summary: Our client, an S&P100 investment bank, had budgeted for a single full-time role to manage a high-stakes CRM migration. Instead, they used that same headcount budget to access Wyoming’s Fractional Digital Team — completing the migration and accelerating SEO, publishing, UX, analytics, and performance delivery across multiple business areas.
What began as a focused engagement within one business quickly became a blueprint across the banks Operating Companies. Find out how a single role’s budget became the catalyst for a multi-team, multi-skill digital model... and why others followed suit.
Our client, an S&P100 investment bank, had secured budget for a new digital role — a full-time appointment intended to support a high-impact CRM migration project. The business case was sound: the work was urgent, the scope was clear, and the internal team needed support to ensure the migration progressed without delay.
However, as planning matured, it became evident that the role in question was inherently time-bound. Once the migration was complete, the requirement for that specific position would diminish considerably, leaving little rationale for a permanent hire. The internal team recognised this early and made a pragmatic decision: rather than onboard someone whose remit would expire within six months, they explored alternative models that would better align with the evolving shape of the work.
Wyoming proposed an alternative use of our client’s allocated FTE budget, not to fund a single, time-limited role, but to access a Fractional Digital Team already equipped to deliver the CRM migration and continue supporting broader digital needs as the project evolved. This recommendation anticipated how the project would evolve: once the migration was complete, demand would shift toward analytics, SEO, publishing workflows, and performance optimisation.
By engaging our Fractional Digital Team from the outset, our client was able to phase delivery intelligently. Specialist support was deployed at the right moments, without onboarding delays or unnecessary overhead. The approach preserved budget, accelerated delivery, and ensured expertise remained aligned with the shape and cadence of the work.
The success of this approach helped shift how our client thought about resourcing. Where many delivery models struggle to transition from project to BAU, our fractional digital team adapted to the new rhythm of work — scaling down when intensity dropped, and stepping back in when backlogs re-emerged.
The model offered continuity, responsiveness, and clarity across varied workstreams and prompted four additional operating companies within our client’s wider organisation to adopt the same model.
Each of these businesses had its own roadmap, challenges, and delivery pressures. What they shared was a recognition that their internal teams were constrained — and that the model already in place could offer targeted support across strategy, delivery, and performance, without adding permanent headcount.
The Fractional Digital Team was able to embed quickly not only because of its prior knowledge, but because it understood the organisation, the regulatory landscape, and the expectations of the bank’s end customers. That familiarity reduced friction and helped build momentum faster.
Most importantly, this Fractional Digital Team approach reframed what hiring budgets are for. Not just to fill seats, but to create movement, remove blockers, and enable better decisions at speed.
Most teams don’t need convincing that a hire is worth it. The challenge is making that budget go further... especially when the work is already outpacing the scope of one role.
Our client didn’t abandon their plan. They redirected a single role’s budget into a fractional digital team that accelerated delivery, reduced friction, and continued to support the roadmap long after the initial project completed.
If you’re weighing a hire to solve a narrow problem, let’s talk. We’ll show you how that same budget can unlock broader capability — and support your digital priorities for longer with a Fractional Digital Team.
