PPC and Display
No marketing automation programme is entirely autonomous. The real magic lies in the constant calibration and adjustment required human-side to keep up positive results.
All of Wyoming's demand generation analysts are Google qualified and have years of experience improving yields. Your Wyoming account team will work with you to maximise ROI in every area of your PPC strategy.
What we do
- Campaign structure enhancement & on-going optimization
- Search Network optimization
- Display Network optimization
- Google Shopping optimization
- Remarketing campaign optimisation and audience targeting
- PPC content experiments
- Device & geographical/radius targeting
- PPC conversion rate optimization
Google think we’re great
We proactively invite Google to audit our work for every client. Not only does it give our clients a valuable independent perspective, but it also opens a collaborative dialogue that invariably pays dividends.
In our last audit for a UK retailer in a highly competitive market, Google demonstrated that we'd achieved a CTR equivalent to 300% of the market average. Our Google partnership allows for:
- Priority Google Support
- Dedicated Google managers across multiple divisions
- Early access to betas
- Insights, competitor analysis & industry data
See how we squeeze every click out of PPC budgets here.