User Centered & Data Driven
It’s said that good UX is invisible, which is perhaps a shame for our UX designers, but a good thing for the end user. Great UX is about getting people from A to B (or Z) in the least painful, least frustrating way possible. If we make the journey easier then more people will come along for the ride. That translates into higher conversion rates, more enquiries, or people spending longer on your website.