User Experience
For projects with a large target user audience, with diverse needs, diverse skills and diverse experiences, the risk for application / device development is a solution optimised for a small subset of the audience, but which offers a sub-optimal experience for many. Poor user experience yields poor outcomes – increased training time, lower adoption rates, higher support costs, poorer review scores, and so on.
Wyoming works with organisations to research and understand user need states, and design journey plans that are highly customised to diverse user needs. This yields application design plans that present the right information for the right user at the right time, and that presentation might be markedly different for different users.