Gains from digital technology begin even before an instrument is placed in a lab. Connectivity & extended reality (XR) tools help to visualise how an instrument will operate in various settings and how it might be located within a physical space. 

Purchasing consumables for scientific instruments is subject to digital enablement with sales workflow tools helping researchers and technicians to select the correct combinations of products (often from vast catalogues). Trial and error is wasteful and we work with several manufacturers to design and build digital selector tools to enable enhanced customer experience and a revenue increase via upselling and cross-selling.

Beyond selectors and workflow tools, digital simulation tools enhance experiment design by providing web applications that give a quality assured preview of how instrument configurations with various reagents, antibodies, dyes, etc. would interact, reducing waste. We design these digital applications, helping researchers to get the right configuration at the first attempt. 

An area of significant support for instrument manufacturers is managing customer relationships via digital portals. We work with manufacturers to research customer needs, plan digital self-service and build out secure web applications. Customers gain convenient re-order options and easy access to previous orders, invoices and shipment statuses, all 24×7 and without having to call support. 

We help global scientific instrument manufacturers to improve commercial outcomes using digital enablement tools and customer experience innovations, from research to design to digital build and ongoing user engagement.