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Wyoming understands the challenges and opportunities of operating successfully in the animal health sector. From using tracker devices to automate data capture for pet owners, creating digital campaigns to developing compelling interactive experiences for veterinary events, Wyoming have created a number of powerful examples of bold thinking which has led to improved outcomes for pet owners and to improved engagement with veterinary professionals.
Digital trackers, which are now a common consumer device, are becoming increasingly common in animal health, helping pet owners to measure general pet activity and other health indicators. Several devices are available and many more are in development – some for general interest, others for specialist care, after a surgical intervention for example.
Interactive services, such as novel apps and websites or app design for product launches or to nudge pet owners to adjust behaviours for family pets are undertaken from the simple to the complex – one-off digital executions or in-depth integrations which surface data from back-end systems into campaign front-end experiences.
Whether creating consumer applications for general use to developing strategies that help to engage pet owners with clinics to tools and portals focused on veterinarians, Wyoming has broad sector experience.
Data rules and process steps are often by nature complicated or involve numerous attributes all of which can have a dramatic impact on workflows. Using software tools to visualise complex data and large rule-sets is another way of allowing researchers to make good choices based on clear insight. As you can imagine, this is especially useful when placing orders.
Wyoming work in partnership with one of the leading communications agencies specialising in animal health in the US, Circa Healthcare. Circa’s wealth of experience and knowledge in the world of animal health, combined with Wyoming’s technology and development expertise make for a strong professional relationship.