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Unleashing digital potential in veterinary real estate 

Launching an ambitious effort to revitalize their online strategy, Terravet, a leader in veterinary real estate, partnered with Wyoming Interactive to transform their online presence into a powerful engine for attracting high-quality leads and driving incredible business growth

Client:
Terravet
Industry:
Technology
Services:
Campaign Management, CRM, Digital Marketing, PPC, SEO
The Problem

Desire to lead
the online pack

Faced with the challenge of maximizing their digital reach across more than 30 U.S. states, Terravet were generating leads but found many were unqualified, leading to inefficiencies and lost opportunities.  
The Goal

Crafting a high-performance digital campaign

Our goal was clear: elevate lead quality and optimize digital performance to propel business growth and ensure a robust return on ad spend.

Our plan was to redefine Terravet’s digital strategy by implementing a comprehensive approach that optimized paid media, enriched content across all platforms and CRM stratgeies. Centered on boosting digital performance, amplifying engagement with targeted content, and maximizing the effectiveness of digital marketing efforts. 
The Solution

Targeting excellence from ads to insights

Our team launched a strategic overhaul of paid media campaigns across Google Ads, Microsoft Ads, and LinkedIn, rejuvenating ad creatives to captivate audiences and enhance engagement. A laser-focused LinkedIn campaign targeted the ideal audience, while we ensured continuous success through meticulous PPC management.

We also developed a suite of compelling content—blogs, videos, infographics, and FAQs—that captivated and informed, deployed strategically across social media and reimagined newsletters. This multifaceted approach nurtured potential clients and guided them seamlessly through their journey. 
The Results

Unprecedented growth in veterinary valuations

Our comprehensive PPC strategy delivered outstanding results, slashing the average cost per qualified lead by 23% despite budget reductions. LinkedIn campaigns achieved a remarkable CTR of 0.65%, surpassing industry norms. SEO initiatives significantly boosted visibility, driving a 134% increase in organic traffic year-on-year.

Most impressively, valuation requests for veterinary practices surged, increasing by 50% in the first year and an extraordinary 120% in the second year, underscoring the success of our innovative digital marketing approach.