Two female scientists discuss products that support the life sciences industry in a laboratory

Targeting “high intent” search terms drives AOV up 14%

Eager to boost online purchases through their e-commerce platform, Integrated DNA Technologies (IDT) sought support to enhance their SEO efforts, optimize new content, and adopt a modernized approach to Google Analytics for precise data capture and effective goal tracking.

The Opportunity

Unlocking the power of data for enhanced sales insights

IDT, seeking to increase online purchases through their e-commerce platform, recognized the need to enhance SEO performance, optimize content delivery, and modernize their Google Analytics setup.

Their goal was to gain deeper insights into user behavior, improve goal tracking, and drive sales through precision data capture and advanced analytics.

The Solution

Data-driven SEO and analytics optimization

To meet IDT’s objectives, we implemented a multi-layered approach, emphasizing the integration of advanced technical SEO techniques and data analytics. Our solution comprised:

Advanced Analytics Configuration: We overhauled IDT’s Google Analytics implementation, refining the setup to ensure accurate tracking of the entire user purchase journey. This allowed for better monitoring of user behavior and improved data capture for actionable insights.
Technical SEO Enhancements: We conducted a detailed site audit and addressed technical SEO issues to improve the website’s crawlability and ensure search engine optimization. These improvements enabled search engines to better index IDT’s site, enhancing its visibility.
Keyword Strategy and Search Optimization: Through comprehensive keyword research, we targeted high-intent, high-volume keywords, improving IDT’s rankings on key search terms and driving more organic traffic.
Content Optimization: We optimized new and existing content to align with SEO objectives, ensuring that it was structured for both search engines and user engagement, leading to enhanced visibility and relevance.

The Results

Driving significant sales growth and visibility

Our strategy delivered measurable improvements across all key performance areas. The optimization efforts led to:

9% increase in SERP visibility, significantly enhancing IDT’s presence in search results.
26% rise in blog post engagement, driving greater audience interaction and content visibility.
380 relevant keywords now ranking on page 1 of Google, with 215 of these securing top 3 positions, solidifying IDT’s authority in key search categories.
14.3% increase in eCommerce purchase value over a six-month period, demonstrating the direct impact of our SEO and content strategies on IDT’s bottom line.

These results underscore the effectiveness of our data-driven approach, helping IDT secure a stronger position in their market while delivering sustained business growth.