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Slashing customer service costs by redefining customer engagement

A leading Pharmaceutical enterprise partnered with Wyoming Interactive to develop a best-in-class portal that optimized self-service order management support that would empower users and ease the strain on internal teams.

The Opportunity

Growing demand that outpaced customer support capacity

Faced with soaring customer demand, a global diagnostics client struggled to keep up with support requests, stretching their teams thin. They sought a solution to simultaneously enhance customer satisfaction and reduce operational costs. Rather than relying on traditional methods, such as expanding support staff, we employed purposeful innovation to transform their customer service approach.

Our solution: a self-service web application that empowered customers and optimized processes, delivering transformative results.

A researcher reviewing an order management portal on a desktop computer
The Solution

A strategic, data-driven web application

Our team brought ingenuity and technical expertise together to design a solution that balanced customer-centricity with operational efficiency. The result was a smart, data-driven web application, tailored to improve both customer experiences and internal processes. 

The solution was built on four key innovations: 

  1. Real-Time Data Integration
Through API-driven integration, the system connected the client’s order management, CRM, and inventory systems. This allowed customers to receive real-time updates on their orders and shipments, cutting down on routine inquiries and providing them with instant access to crucial information. 
  2. Intuitive User Experience
The application featured a user-friendly, intuitive interface, enabling customers to easily place orders, track shipments, and access support services independently. By simplifying the customer experience, we reduced the load on the support team and provided faster access to essential information. 
  3. Advanced Self-Service Features
The platform included robust self-service tools, empowering customers to handle tasks such as order tracking and accessing support documentation on their own. This drastically reduced manual inquiries and allowed the support team to focus on more complex issues. 
  4. Scalable Architecture
The back-end infrastructure was built to handle increasing traffic and transaction volumes, ensuring that the system could scale alongside the company’s growth without requiring additional support resources. 
screens of a customer order portal
The Results

Restored customer satisfaction and reduced operational load

The reduced dependency on support interactions not only lowered operational costs but also ensured faster service for customers, driving long-term efficiency and satisfaction.

a man holding a mobile phone showing a customer support portal
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