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Enhancing in-flight medical response with innovative prototyping 

Wyoming Interactive collaborated with Aiber to create an impactful proof-of-concept for revolutionary in-flight medical communication tools, accelerating decision-making and enhancing passenger safety without incurring the early costs of full software development.

Client:
Aiber
Industry:
Technology
Services:
Concept Development, Concept Evaluation, Design, Prototyping & Proof of Concept
The Problem

Barriers to effective
in-flight medical response

Medical emergency support organisation Aiber sought to expand their in-flight medical emergency services with new functionalities to improve communication and decision-making among medical teams and cabin crew.

They hoped to validate these functionalities and make informed, evidence-based decisions before committing to extensive software development.
“I'm quite emotional watching [these proof-of-concept videos], it’s something we've had in our heads for so long that we've really wanted to try and bring to life, and you've done that… that's amazing”
Client Testimonial
The Goal

Fast-tracking
feature validation

Our goal was to develop a proof-of-concept for new Push-to-Talk and Push-to-Take functionalities, enabling the client to evaluate their value and facilitate effective demonstrations to stakeholders before proceeding with software development.
The Solution

Designing for success with purpose-driven prototypes  

We collaborated closely with the Aiber team to understand their vision and objectives, leading to a tailored approach that prioritized rapid prototyping and demonstration. By building a cost-effective proof-of-concept, we allowed the client to validate user interactions and functionality without redesigning their FDA-approved interface.

Utilizing Figma, we created a new user interface from scratch, showcasing the Push-to-Talk and Push-to-Take features in diverse scenarios through four high-quality demonstration videos. This design-through-making process provided a comprehensive view of the user experience, highlighting potential improvements and facilitating stakeholder engagement.
The Results

Demonstrating the power of strategic prototyping in record time 

Our dedicated collaboration resulted in the successful development of a robust proof-of-concept and a series of product demo videos within six weeks.

These videos vividly demonstrated key functionalities across various use contexts, enhancing the client’s ability to present a compelling narrative of their service offerings. The Aiber team praised the clarity and impact of the videos, acknowledging their role in bringing longstanding concepts to life.

This project not only addressed Aiber’s immediate challenges but also established a strong foundation for future development, enabling the client to confidently engage with stakeholders and enhance their service delivery in the field of in-flight medical emergencies.
“They say a picture speaks 1000 words, but in my view a video is even better, and I wish we had these kind of videos from the get go”
Client Testimonial