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Elevating product exploration through immersive experiment simulation

In a bold response to demands for better engagement in the life sciences industry, our team has transformed ThermoFishers’ product selection. The newly enhanced Stain-iT™ streamlines discovery and enhances transactions for an award-winning experience.

Client:
Thermo Fisher
Industry:
Life Sciences
Services:
Concept Development, User Experience Design, User Interface Design, User Research
The Problem

Overcoming Legacy Limitations

As a leader in the life sciences sector, ThermoFisher Scientific saw an opportunity to enhance their product selector tool. By focusing on engaging users more effectively and showcasing their comprehensive catalog, which included over 900 products in one department alone, they aimed to create an even more impactful user experience.

Our support was crucial in transitioning the client from their previous interface to a modernized platform, broadening user interaction and fostering an environment where innovative product discovery thrives.
“Extremely creative, timeline driven, and willing to think outside 
of the box... I couldn’t speak more highly this collaboration 
and would recommend it to anyone looking to develop 
a digital tool or asset.”
Steve Titus, Senior Product Manager, ThermoFisher Scientific.
The Goal

Designing a responsive
tool that reimagines product discovery

The goal was to overhaul the existing product selector tool to enhance its functionality, improve user experience, and integrate it seamlessly with ThermoFisher Scientific’s e-commerce platform, all while aligning with their global standards.

We set out to create a dynamic user interface that not only meets the aesthetic and functional demands of modern users but also supports their decision-making process with enhanced data integration and tailored recommendations through immersive experiment simulation.
The Solution

Delivering a streamlined user journey with cutting-edge design

We developed a two-screen layout that incorporated advanced features from the ThermoFisher Scientific’s existing SpectraViewer tool. This was supplemented by a transition to a dark mode interface to reduce visual strain and improve data visibility, optimizing the tool for low-light environments commonly found in labs.

The design strategy implemented not only adhered to the client’s
in-house design system but also introduced cutting-edge data modelling to ensure responsiveness and adaptability, facilitating a more engaging and intuitive user experience.
The Results

Assessing the Impact

The reimagined Stain-iT™ tool has seen significant improvement in user engagement, increased product discovery, and has streamlined the purchasing process, all while delighting users with stunning visuals and an immersive experience.

Its impact was recognized with the Digital Science Tool of the Year Award, highlighting its success in transforming the industry's approach to digital interaction.

By providing a tool that expertly balances complexity with usability, we have not only enhanced the day-to-day operations of life sciences professionals but also solidified ThermoFishers’ status as a pioneer in digital innovation within the industry.