We overhauled Terravet Real Estate Solutions lead generation strategy with a focus on precision targeting and multi-format content delivery. Our approach was grounded in advanced audience segmentation, data-driven insights, and customized content designed to engage prospects at every stage of the buying journey.

1.  Precision audience segmentation and targeting
   We used advanced data analysis and platform-specific segmentation tools to create highly refined audience profiles. By combining insights from Google, Microsoft, and LinkedIn, we identified the most relevant segments and optimized the targeting for each platform. This precision ensured that campaigns reached the most qualified prospects, reducing ad waste and increasing engagement.
   
2. Multi-format content to engage and convert
   To complement our precision targeting, we developed a multi-format content strategy tailored to the needs of each audience segment. The content included a mix of videos, infographics, blogs, and case studies that addressed specific pain points and nurtured leads through the decision-making process. By delivering the right content at the right time, we ensured deeper engagement and higher conversion rates.
   
3. Agile campaign optimization for maximum impact
   Our team used a test-and-learn approach, monitoring real-time performance data and making swift adjustments to the campaigns. This allowed us to continually refine messaging, bid strategies, and targeting parameters to maximize campaign effectiveness and lead quality.

The combination of precision targeting and tailored content produced significant improvements in Terravet Real Estate Solutions lead generation performance: 

• 23% reduction in cost per qualified lead, achieved through data-driven targeting refinements. 

• 0.65% CTR on LinkedIn, which represented a 66.67% improvement compared to the lower end of the real estate sector’s benchmark CTR (0.39%). 

• 134% year-on-year increase in organic traffic, driven by content optimization and SEO efforts. 

• 50% increase in valuation requests in the first year, followed by an astounding 120% increase in year two. 

These results demonstrated the power of combining precise targeting with a thoughtful content strategy, proving the effectiveness of a data-driven approach in lead generation.