a vet kneeling to look at a lady holding her pet dog. the dog is a Dachshund

A veterinary crouched down to scratch a dog

B2B inbound enquiries up 120% through hyper segmentation and micro targeted content

Launching an ambitious effort to revitalize their online strategy, Terravet Real Estate Solutions partnered with Wyoming Interactive to transform their online presence into a powerful engine for attracting high-quality leads and driving incredible business growth

The Opportunity

Transforming lead generation with smarter targeting

Terravet Real Estate Solutions, a leader in veterinary real estate across 30 U.S. states, wanted to elevate their lead generation efforts. While their existing digital campaigns were delivering some results, they needed a more refined approach to target high-quality leads and drive better conversion rates. The challenge was to increase lead volume and quality while reducing acquisition costs, using more intelligent targeting strategies.

The Solution

Data-driven precision targeting and tailored content

We overhauled Terravet Real Estate Solutions lead generation strategy with a focus on precision targeting and multi-format content delivery. Our approach was grounded in advanced audience segmentation, data-driven insights, and customized content designed to engage prospects at every stage of the buying journey.

Precision audience segmentation and targeting
We used advanced data analysis and platform-specific segmentation tools to create highly refined audience profiles. By combining insights from Google, Microsoft, and LinkedIn, we identified the most relevant segments and optimized the targeting for each platform. This precision ensured that campaigns reached the most qualified prospects, reducing ad waste and increasing engagement.
Multi-format content to engage and convert
To complement our precision targeting, we developed a multi-format content strategy tailored to the needs of each audience segment. The content included a mix of videos, infographics, blogs, and case studies that addressed specific pain points and nurtured leads through the decision-making process. By delivering the right content at the right time, we ensured deeper engagement and higher conversion rates.
Agile campaign optimization for maximum impact
Our team used a test-and-learn approach, monitoring real-time performance data and making swift adjustments to the campaigns. This allowed us to continually refine messaging, bid strategies, and targeting parameters to maximize campaign effectiveness and lead quality.

The Results

Exceptional lead growth and cost efficiency

The combination of precision targeting and tailored content produced significant improvements in Terravet Real Estate Solutions lead generation performance:

23% reduction in cost per qualified lead, achieved through data-driven targeting refinements.

0.65% CTR on LinkedIn, which represented a 66.67% improvement compared to the lower end of the real estate sector’s benchmark CTR (0.39%).

134% year-on-year increase in organic traffic, driven by content optimization and SEO efforts.

50% increase in valuation requests in the first year, followed by an astounding 120% increase in year two.

These results demonstrated the power of combining precise targeting with a thoughtful content strategy, proving the effectiveness of a data-driven approach in lead generation.

Next Step: Expanding to full digital transformation

Building on this success, Terravet Real Estate Solutions has entrusted us with a broader digital transformation initiative. We are now tasked with designing, building, and managing a sophisticated martech stack to sustain their growth, allowing them to focus on acquiring healthcare clinics while we drive continued lead growth through strategic digital management.