the thermofisher spectra tool on a grey background

An award-winning app that transformed customer engagement

Driven by a commitment to innovation, ThermoFisher partnered with Wyoming Interactive to redefine product engagement in the life sciences industry. Together, we transformed Stain-iT™ into a streamlined, user-friendly platform that not only enhances discovery but also facilitates seamless transactions.

The Opportunity

Enhancing user interaction for seamless product exploration

ThermoFisher Scientific's existing product selector tool was limiting engagement, making it difficult for users to explore a catalog of over 900 products. They needed a solution that would guide users intuitively through product selection while maintaining global design standards. The challenge was to balance ease of use with the complexity of scientific data.

“Extremely creative, timeline driven, and willing to think outside  of the box... I couldn’t speak more highly this collaboration  and would recommend it to anyone looking to develop  a digital tool or asset.”

Steve Titus, Senior Product Manager, ThermoFisher Scientific.

The Solution

Intuitive design that simplifies complexity

Our design team worked closely with ThermoFisher Scientific to revamp the Stain-iT™ tool, creating a visually engaging and user-friendly platform that made product exploration easier and more impactful.

Dynamic, Data-Driven Interaction: Inspired by ThermoFisher Scientific's SpectraViewer tool, we designed a dual-screen interface that allowed users to simulate product use in real time. This interactive experience enabled users to make well-informed decisions by exploring live data directly within the tool.
Optimized for Comfort and Usability: We introduced a dark mode interface tailored to the needs of users in low-light laboratory environments. This feature enhanced readability and reduced eye strain, creating a more comfortable user experience during extended sessions.
Streamlined User Flow: Our team re-engineered the user journey, integrating personalized recommendations and simplifying navigation through complex datasets. The new flow allowed users to move from product selection to decision-making more efficiently, with a focus on clarity and ease.

The Results

Simplified discovery and enhanced engagement

The reimagined Stain-iT™ tool led to a noticeable increase in user interaction and faster product selection. Customers reported a more enjoyable, streamlined experience, directly contributing to increased sales and higher satisfaction.

The tool’s success was further recognized with the Digital Science Tool of the Year Award, underscoring its impact on the client’s digital capabilities.